We produce and grow our own produce, but only partially, and only as long as resources are available for certain premium or high-end products. Beyond that, we purchase additional products, and products we cannot produce ourselves are sourced from selected suppliers. Chocolate is sweet and contains sugar, even if it has a reduced sugar content and is made from raw cane sugar or natural cane sugar. Products like chocolate-nut spread contain less sugar and oil, but are palm oil-free. Plastic is also used out of necessity when no alternative can be found or when product quality is compromised.
In summary, our brand and our actions are designed to be as sustainable and healthy as possible, striking a balance between healthy and delicious/sweet. However, it’s also a balance between price and performance to serve the largest possible target group. It must also be possible for individuals and families from lower income groups to afford our products. Likewise, we appeal to a group that eats predominantly healthy food with plenty of fresh ingredients, but occasionally wants to indulge.
Most of our products are enriched with fiber.